4 days ago2 min read
Google has quietly changed how Target ROAS works
Google has quietly changed how Target ROAS works, and if you used to employ a ‘set and forget’ approach to this bidding strategy, you need to read this. Target ROAS is one of the most common bidding settings in Google Ads. You tell Google how much revenue you want back for every £1 spent, and it adjusts bids to try to hit that number. A target of 450% means asking for £4.50 in sales per £1 spent. Historically, that target worked more like a guardrail than an instruction. A ca

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