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Is it too late to say Happy New Year? Probably  😄 January is racing past at speed, and if you work in e-commerce, you are probably still catching your breath after peak season and January sales 😅 But Q1 isn't a time for rest (sorry). Here are some things to think about in the next few months, to make sure your ad accounts are set up for success... 👀 What to Focus on in Meta in Q1 Q2 is harder than it looks.  In my experience, Q2 can be the most challenging quarter for

Winning at Q4 in an AI-Driven Digital Ads Landscape Q4 is here, but this time it feels a little different. More automation. More pressure. More ad platform updates to keep on top of than ever before. AI is literally everywhere, with the promise of time-saving, maximising and generally making everything more shiny and exciting. But also demanding we give up more and more control. AI is an amazing addition to digital ads and elements of it can be game changers, but it can also

Meta have just released their Holiday Playbook. I’ve waded through it (so you don’t have to!) and pulled out the insights ecomm brands...

Hot off the press from Meta’s Peak Season Accelerator yesterday - here’s what they’re telling advertisers to prioritise if we want to win...

Meta Ads - Main Campaign Types Guide This guide summarises the main campaign types available to advertisers in Meta Ads (Facebook and...

If you’re investing in Meta and/or Google Ads and working with an agency or a freelancer - or even an in-house team - you will receive...

When you're running ecomm ads, ROAS (Return On Ad Spend) is obviously a metric you need to keep a very close eye on.  However, one of the...

👀 Obsessively watching your competitors to see who breaks cover first and launches their Black Friday ads? Do you stick to your...

The more innovative and unique your product, the less likely potential buyers will know they need you in their lives. They aren't going...

For most ecomm businesses, a LOT hangs on peak season. That's why you need to make sure you get it right. So, how do you cut through the...