Using Meta Ads For Innovative Products Consumers Don’t Know They Need

The more innovative and unique your product, the less likely potential buyers will know they need you in their lives. They aren't going to be Googling you. How can they? They don't even know you exist. 🙁

Fear not! Meta Ads is your saviour. 😃

For innovative products that address problems consumers thought couldn't be solved - or problems they didn’t even know they had - Meta Ads are a must. They can help your target audience discover your brand, want your product and become loyal customers.

Here's why all you innovators at the start of your ads journey should be putting your ads spend into Meta above all other platforms: 

👀 Be Discovered

We've all done it. Friday night, the TV is on, you're scrolling through socials and BOOM! You've bought something you had no clue even existed 5 minutes ago and now you NEED it in your life. Unlike Google which captures the solution-aware, Meta is where you go to be found by people who aren't intentionally looking to buy but stumble across their new must-have. 

For businesses with innovative products, Meta Ads are key. They can put your products in front of the right people, even when those people don’t know you exist.

Meta is shifting away from granular targeting towards broad audiences where the creative does the heavy lifting, guiding the AI towards the right users. So, get your creatives right, and your chances of being discovered by your ideal customer are better than ever. 

📖 The Power of Storytelling

If your product is a bit different, getting the story across is vital. You might need to explain how it works or why it is needed. Nowhere does this better than Meta. The various available ad formats (images, video, carousel, immersive Stories and Reels, etc.) allow you to tell compelling stories that explain why your product matters. Show - don't just tell - how your product makes life better. Storytelling gives you space to educate and emotionally engage with your audience. 

🎯 Precision Retargeting

New concepts tend to need a longer persuasion period and more touchpoints before the interested becomes the purchaser. Dynamic retargeting means you can keep that story going, while you persuade your potential buyers to cross the finish line. You can fine-tune your messaging throughout the buyer journey until they’re primed and ready to click 'Complete Purchase'. 

💪 Building Trust

We're creatures of habit and we don't jump into new without a bit of a think first. By running ads that build up social proof and featuring testimonials and reviews, you can use the power of persuasion. Showing other people using and benefitting from your product boosts your credibility.

📊 Data-Driven Insights

One of the greatest advantages of Meta Ads is the wealth of data they provide. For businesses selling innovative products, this data is gold. You can quickly see what messages and creatives resonate best, allowing you to refine your ads to drive better results. 

If your business is breaking new ground with innovative products, you can't afford to ignore Meta Ads. They are a must and will give you the power to get your brand name out there and put your exciting products on the radar. The Meta algorithm is your way to drive awareness that will turn their curiosity into a conversion.

If you want any advice on how to start your Meta Ads journey, contact me!