The Importance of Ad Account Audits

If you’re investing in Meta and/or Google Ads and working with an agency or a freelancer - or even an in-house team - you will receive regular reports packed with pretty charts and graphs, alongside reassuring stats. 

But do these reports tell the full story? Are they focused on the metrics that really drive growth or just upbeat vanity metrics that make your ads manager look good? And how can you tell the difference? 

Time for an Independent Ad Account Audit

A third-party audit is one of the best ways to ensure your ad spend is being used effectively. If your agency is delivering exceptional results, they should be absolutely fine with you arranging an external review - it’s an opportunity to confirm that their strategy is working and they'll get a big pat on the back and a gold star (who doesn't love a gold star? ⭐️). If they push back or get defensive, you have to ask: what are they worried about? 

Remember - it is YOUR account and giving it a health check is vital, even if it does put a few noses out of joint. 

Here's Why You Need an Independent Ad Account Audit at Least Once a Year

🔎 Agencies focus on relationships and keeping the contract; an auditor focuses on results. A third party won’t sugarcoat the findings or avoid difficult conversations. They’ll ask the right questions without worrying about office politics. 

📊 Reports can be misleading. Even the most detailed reports can skim the surface, highlighting vanity metrics rather than real business impact. An audit digs deeper to uncover inefficiencies, wasted spend and untapped opportunities. 

💰 Are you spending your budget in the right places? I regularly come across brands that spend huge amounts on agency fees while under-investing in their actual ad spend. This balance is often way off, with businesses paying premium prices for underwhelming ad performance. A third-party audit can highlight whether your budget is being allocated effectively.

🛠️ Your account setup needs regular maintenance. Algorithms change, audience behavior evolves, and what worked six months ago might not be working now. A deep dive into your account at least once a year ensures you’re keeping up and following current best practice.

🤔 You don’t know what you don’t know. If you’ve been with the same agency for a while, they might be doing great (so they won't mind the account being audited). But their approach might have gone stale. They might be settling for OK results, rather than testing new strategies, adapting to platform changes or maximising your return on ad spend. An audit ensures your ads aren’t just “fine” - they’re performing at their best.

What Do You Have To Lose? Get Clarity Without Any Risk

If you’re wondering whether your ad budget is truly working as hard as it should be, an audit is the only way to be sure. 

I offer independent Meta and Google Ads audits that give you a clear picture of what’s working, what’s not, and where you can improve. 

And here’s the best part: if you go on to book me for full ads management, I’ll refund the entire cost of your audit.

No risk. No guesswork. Just clear, data-driven insights to help you make informed decisions about your ads.