Winning at Q4 in an AI-Driven Digital Ads Landscape Q4 is here, but this time it feels a little different. More automation. More pressure. More ad platform updates to keep on top of than ever before. AI is literally everywhere, with the promise of time-saving, maximising and generally making everything more shiny and exciting. But also demanding we give up more and more control. AI is an amazing addition to digital ads and elements of it can be game changers, but it can also get it wrong - a...

Meta have just released their Holiday Playbook. I’ve waded through it (so you don’t have to!) and pulled out the insights ecomm brands...

Hot off the press from Meta’s Peak Season Accelerator yesterday - here’s what they’re telling advertisers to prioritise if we want to win...