If you've ever opened up Ads Manager and noticed that one creative, usually a dynamic carousel, is hoovering up almost all of your budget, you're not imagining it. It's one of the most common frustrations I hear from clients and ads managers alike, and one I see in account after account. So, when news started circulating that Meta is testing a feature giving advertisers more control over how much budget goes to a specific creative, my first reaction was relief. My second was: let's not get...

Is it too late to say Happy New Year? Probably  😄 January is racing past at speed, and if you work in e-commerce, you are probably still catching your breath after peak season and January sales 😅 But Q1 isn't a time for rest (sorry). Here are some things to think about in the next few months, to make sure your ad accounts are set up for success... 👀 What to Focus on in Meta in Q1 Q2 is harder than it looks. In my experience, Q2 can be the most challenging quarter for Meta performance....

Winning at Q4 in an AI-Driven Digital Ads Landscape Q4 is here, but this time it feels a little different. More automation. More pressure. More ad platform updates to keep on top of than ever before. AI is literally everywhere, with the promise of time-saving, maximising and generally making everything more shiny and exciting. But also demanding we give up more and more control. AI is an amazing addition to digital ads and elements of it can be game changers, but it can also get it wrong - a...